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We all want the autonomy and power to change our lives for the better and yet many of us feel stuck in the same bad habits, patterns, and short-term fixes. We know what we should do, but often we cannot get ourselves to actually do it.

In Unstoppable Brain, Dr. Kyra Bobinet debunks today’s over-dependence on performance-driven tools such as calorie counting, SMART goals, and likes/followers that attempt to motivate us into behavior change. These methods work well in the short term but have a long-term downside of negative emotions and harmful behaviors. Yet despite these poor results, we keep using the same performative approaches over and over. Something is missing.

Emerging research into the neuroscience of behavior and motivation has brought to light to a little-understood area of the brain, the habenula; possibly the most powerful controller of behavior ever found. If left untended, the habenula acts as a failure detector and motivation kill switch that can rob you of positive or lasting change, leaving you stuck in relapse, frustration, and suffering.

Understanding the habenula’s inner workings is must-have knowledge to obtain the freedom and agency for the life you long for. New research reveals that the habenula is a primary gating mechanism for everything that does or doesn’t happen in your life, what you do or do not do and. It is among our biggest obstacles to change.

In this book, you will learn that an activated habenula can dominate even the dopamine and reward systems that the scientific world for decades has esteemed the most powerful behavioral drivers. We will explore exactly what is wrong with today’s overly used performative approaches and how you can free yourself to reach your optimal health and best life. Dr. Bobinet unpacks mounting evidence on the habenula and other discoveries that change everything about changing behavior. With this new vision and understanding, your natural tendencies, purpose, and passions can emerge organically and inspire permanent, satisfying, and healthy life change.

Unstoppable Brain frees you from being too performative for others and being too hard on yourself. It provides all you need to restore your sovereignty and empowers you to change your life and habits whenever and however you want. It offers a therapeutic dose of three “medicines” that help you go from stuck to unstoppable. This potent elixir is an antidote to recovering your innate motivation wherever you’ve been stopped by the past or overwhelmed by the future. Most importantly, this book gives you the key to unlock lasting change.

Dr. Bobinet shares relatable examples from her own story and impactful research studies in resounding instruction for a full, vibrant life. Throughout the book, her engaging voice, relatable vulnerability, and empowering message infuse readers with the tools and reinvigorated power to unlock true, lasting change. Become unstoppable!

19 reviews for Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change

  1. Marcus Schaller
    June 21, 2024
    5.0 out of 5 stars If you struggle with fear of failure, please read this book
    I could never figure out (until now) why setting certain types of goals would trigger so much anxiety for me.The author's explanation of how the haben...More
    I could never figure out (until now) why setting certain types of goals would trigger so much anxiety for me.

    The author's explanation of how the habenula impacts behavior and motivation was a huge lightbulb moment.

    And her ideas about adopting an iteration mindset map very nicely onto my existing approach of focusing on purposeful bets and doubling down on what works.

    If you struggle with fear of failure, please read this book.
    Helpful? 0 0
    Anamaría Aguirre Chourio
    May 31, 2024
    4.0 out of 5 stars Eye and mind opener reading
    "Unstoppable Brain" by Dr. Kyra Bobinet is a helpful and science-backed guide that aims to inspire lasting life changes. The book challenges tradition...More
    "Unstoppable Brain" by Dr. Kyra Bobinet is a helpful and science-backed guide that aims to inspire lasting life changes. The book challenges traditional methods of behavior change, focusing on the brain's habenula, which impacts motivation.

    Bobinet introduces an iterative approach to lasting change, encapsulated in the acronym ITERATES, which emphasizes finding inspiration, understanding timing, creating a supportive environment, making positive changes, seeking social support, and setting realistic expectations.

    The book combines scientific explanations, cited studies, and relatable stories to make complex concepts accessible. It sheds light on how the habenula influences motivation across various aspects of life, offering fresh perspectives to help break free from negative cycles and create lasting transformations.
    Helpful? 0 0
    Ona
    May 31, 2024
    5.0 out of 5 stars New trend in neuroscience
    Ever wonder why you can't seem to finish something? Why you turn aside from opportunities? According to this book, there is a part of your brain, call...More
    Ever wonder why you can't seem to finish something? Why you turn aside from opportunities? According to this book, there is a part of your brain, called a habenula that puts the brakes on behavior. It is designed to remind us that touching the hot stove hurts...don't touch the stove. Unfortunately, it can also tell us that success is difficult and that "Close" only counts in horseshoes. Failure hurts, and after a while, people who are hurt by life circumstances can sometimes just stop trying. They aren't lazy, nor do they wish to fail, but their habenula has put on the brakes. Overcoming this response can be difficult and require a lot of training, and sometimes even help from others. The book is readable, and gives a good explanation for those times when we just stop, and can't seem to get going again no matter how good and idea it would be. It also offers ways to slowly work around the "brakes" without disabling them. Sometimes "stop" really is the right thing to do!
    Helpful? 2 0
    A Cannady
    May 29, 2024
    5.0 out of 5 stars Extremely informative and intriguing
    I am passionate about learning the ins and outs of how the brain works, so "Unstoppable Brain" was a must-read in my TBR pile. As much as I've studied...More
    I am passionate about learning the ins and outs of how the brain works, so "Unstoppable Brain" was a must-read in my TBR pile. As much as I've studied the parts of the brain, the habenula was new to me. As neuroscience expands and we learn more about how the external and internal factors in our lives influence the mind, it just gets more and more interesting! The author's detailed explanations, along with her personal journey from someone on a high pedestal to someone who felt the pressures of society and struggled to reach those high expectations were equally immersive. Understanding this part of the brain and how goal-oriented thinking can flip the switch negatively was very helpful to me as a vision coach and in my own life pursuits.
    Helpful? 0 0
    Mayra Comolli
    May 28, 2024
    5.0 out of 5 stars Good investigation
    This book by Dr. Kyra Bobinet is a shrewd investigation into the newly developed discipline of tackling the control of the brain to realize individual...More
    This book by Dr. Kyra Bobinet is a shrewd investigation into the newly developed discipline of tackling the control of the brain to realize individual change. She includes several examples, including her own story, to demonstrate how exposure to disillusionments can have a great influence over people’s life. Every topic dealt with in the book is captivating; it is very informative. Dr. Bobinet presents commonsense techniques for overcoming mental boundaries and cultivating enduring alter. Every reader will discover important instruments to improve their cognitive capacities and versatility. The writing style gives the perfect frame to the topic, making it easy to understand. I will keep it at hand for further reading.
    Helpful? 2 0
    Jolinda Rockett
    May 28, 2024
    5.0 out of 5 stars Owners manual for how to have an Unstoppable Life
    I have just finished Unstoppable Brain and I am speechless. Kyra (may I call you Kyra?) has written the most beautiful expose of meaningful life compl...More
    I have just finished Unstoppable Brain and I am speechless. Kyra (may I call you Kyra?) has written the most beautiful expose of meaningful life complete with explanation of why we falter and how to stand up for our truth. I could go on and on but, as I said, I'm rather speechless at the moment.
    All my adult life I have worked in health care, both traditional Euro-American and traditional ancient Oriental and have struggled to bring these into focus for my clients and, frankly, myself. I get it now. There is not one true pathway to point to. There is no need to invent a vocabulary for the unexplained. There is, however, the need to firmly and bravely recognize our power and honor our truth. The job of the mentor is to keep the door of iteration on a well-oiled hinge for both the student (and the mentor). We simply must keep the doors of creativity and reinvention swinging.
    Now is truly an exciting time to be alive - just the catalyst we all need to bring forth our truths. There is no time left. Each of us either learn from Kyra and teachers like her or we back down, being led away from the our glorious essence. Thank you, Kyra, for ending with a benediction and blessing of hope. May you, also be liberated and stay empowered.
    Helpful? 0 0
    carlos stanley
    May 26, 2024
    5.0 out of 5 stars Useful information in an easily read format
    "Unstoppable Brain" authored by Kyra Bobinet explores how new brain science can change our lives. The book explains how our brain can help us overcome...More
    "Unstoppable Brain" authored by Kyra Bobinet explores how new brain science can change our lives. The book explains how our brain can help us overcome failure, reduce stress, and create lasting change. The author makes complex ideas easy to understand and provides practical tips we can use every day. Readers will find helpful tools to strengthen their mental resilience and reach their goals. This engaging guide is perfect for anyone who wants to use the power of their brain to improve their life and well-being.
    Helpful? 0 0
    Saya Jacaranda
    May 24, 2024
    4.0 out of 5 stars Clear and engaging
    This book addresses the pervasive impact of performance mindsets on mental health. I consider this topic to be crucial for anyone living in today’s so...More
    This book addresses the pervasive impact of performance mindsets on mental health. I consider this topic to be crucial for anyone living in today’s society. We are all in the same capitalistic world, where our value stems from how much we can produce.
    I was stunned by Maya's journey from a joyful gymnast to someone burdened by parental expectations. Devin's professional downfall highlighted the emotional toll of constant performance pressure. I found the writing to be clear and engaging. It balanced storytelling with research, which made complicated concepts accessible. I did feel a lot of empathy, frustration, and sadness for the characters, but also hope for change. I consider this book to be useful for individuals struggling with performance pressures, parents, educators, and mental health professional. It is a call to reevaluate societal values. We should all take a step back and ask ourselves how useful the constant pressure to deliver more is.
    Helpful? 2 0
    Agustina
    May 24, 2024
    5.0 out of 5 stars Great book
    Unstoppable Brain is a book written by Dr. Kyra Bobinet where she describes the significance of the habenula, a half-centimeter area of the epithalamu...More
    Unstoppable Brain is a book written by Dr. Kyra Bobinet where she describes the significance of the habenula, a half-centimeter area of the epithalamus. It is what we call the anti-reward pathway, that normally guides individuals away from the threat of perceived psychological harm from failure, but when it comes to a positive behavior change, the habenula can be our destruction. It inhibits healthy motivations and leaves us in a grey area of procrastination, so the key of this book is to help the reader to understand how to reprogram these things to achieve healthier habits. This is a great book! It provides clear information and can change your life for good! Great reading!
    Helpful? 2 0
    Liz
    May 24, 2024
    5.0 out of 5 stars Highly recommended
    "Unstoppable Brain" is a neuroscience book written by Kyra Bobinet. In it, the author explores the current excessive dependence on performance-driven ...More
    "Unstoppable Brain" is a neuroscience book written by Kyra Bobinet. In it, the author explores the current excessive dependence on performance-driven tools that humans have today, and although these tools serve in the short term, they do not guarantee lasting satisfaction over time.
    I found this reading very complete and motivational. This author shares her wisdom with the reader in a very dynamic way. Also, in my case, it was an eye-opening read, since I did not know about the habenula, a behavioral controller.
    I think this book is highly recommended to all those readers eager to improve their lives and their behavior towards different external motivators.
    Helpful? 0 0
    AliReads
    May 24, 2024
    5.0 out of 5 stars The brain, it's wonders and never ending mysteries
    "Unstoppable Brain" by Kyra Bobinet explores the latest neuroscience innovations, predominantly focusing on a specific part of the brain called the Ha...More
    "Unstoppable Brain" by Kyra Bobinet explores the latest neuroscience innovations, predominantly focusing on a specific part of the brain called the Habenula, which plays a significant role in directing motivation. Bobinet provides a combination of Western and Eastern beliefs to offer a universal strategy for addressing various issues such as obsession, immaturity, distress, and hopelessness. She argues that social media and weight loss industries use neuroscience to keep their customers disengaged.

    The book explains how understanding the Habenula can help break barriers and gain control over one's self and life. It offers multiple techniques and remedial measures for gaining motivation and achieving lasting change. The well-written and knowledgeable content makes the book easy to understand. Bobinet guides readers in discovering their true selves and unlocking their hidden potential to support life's journey with the help of science.
    Helpful? 2 0
    Thomas Myers
    May 23, 2024
    5.0 out of 5 stars Profound exploration of how to "red pill" one's own brain
    This work by Dr. Kyra Bobinet is an insightful exploration into the newly-developed science of harnessing the power of the brain to achieve personal t...More
    This work by Dr. Kyra Bobinet is an insightful exploration into the newly-developed science of harnessing the power of the brain to achieve personal transformation. Drawing from cutting edge researchand her experience in behavior design, Dr. Bobinet presents practical strategies for overcoming mental barriers and fostering lasting change. The book is engaging and accessible, filled with real-life examples and actionable advice. Readers will find valuable tools to enhance their cognitive abilities and resilience. I especially appreciated that it referenced the “red pill” from the Matrix as part of its introduction.
    Helpful? 0 0
    Nikole Morrison
    May 23, 2024
    5.0 out of 5 stars I 100% recommend reading this!
    "Unstoppable Brain" by Kyra Bobinet is a groundbreaking manual that harnesses neuroscience to enhance personal success and well-being. Rooted in conte...More
    "Unstoppable Brain" by Kyra Bobinet is a groundbreaking manual that harnesses neuroscience to enhance personal success and well-being. Rooted in contemporary research, Bobinet presents accessible strategies for overcoming challenges, managing stress, and instigating lasting transformation. What sets this book apart is Bobinet's adeptness at simplifying intricate scientific concepts into actionable guidance. Through lucid writing and relatable anecdotes, she empowers readers to assume control of their mental and emotional welfare, equipping them with tools to surmount setbacks and anxiety. Beyond its neuroscience focus, "Unstoppable Brain" functions as a blueprint for self-improvement and contentment, prompting readers to integrate its teachings into their lives. In essence, it's indispensable for those striving to unleash their potential and foster positive change, delivering a fusion of scientific insights, practical counsel, and heartfelt inspiration.
    Helpful? 2 0
    SA_ostrich
    May 22, 2024
    5.0 out of 5 stars Groundbreaking
    Unstoppable Brain by Kyra Bobinet is a very interesting and groundbreaking book that uses neuroscience to investigate why so many of the systems we us...More
    Unstoppable Brain by Kyra Bobinet is a very interesting and groundbreaking book that uses neuroscience to investigate why so many of the systems we use to motivate ourselves and reach our goals ultimately tend to fail. Bobinet claims that systems like SMART goals, calorie counting, and other performance-driven tools are not effective for motivating us and maintaining long-term results. Instead, she advocates for the role of the habenula, an area of the brain that controls, among other things, emotional and behavioral expression. By activating the habenula correctly, Bobinet states that we can achieve far more lasting results and free ourselves from being too hard on ourselves and pursuing ineffective, performance-driven strategies. While more research is needed in this field, I think this is a very promising area and the book makes a valuable contribution to self-help literature.
    Helpful? 3 0
    Laura
    May 22, 2024
    5.0 out of 5 stars Excellent
    Great book. It was fascinating to read about all kinds of reasons for why we do what we do, particularly things that aren't good for us. I didn't real...More
    Great book. It was fascinating to read about all kinds of reasons for why we do what we do, particularly things that aren't good for us. I didn't really relate to the parts about how some of us live performative lives and that's where the disconnect from authentic living begins, but I enjoyed the scientific explanations for where our lack of motivation, desires to overeat, etc come from. There's a lot of discussion about the part of the brain I'd never heard of called the habenula (not that I'm some kind of brain expert), which was very interesting. I also enjoyed the focus on the diet industry and the health care industry and why these people aren't here because they care about us. The author has lived through many of these struggles herself, which makes the book more truthful and helpful. And finally, I especially loved the inclusion of nature in the book's discussions.
    Helpful? 4 0
    Amy K.
    May 21, 2024
    5.0 out of 5 stars Exceptional Read!
    "Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change" by Kyra Bobinet offers a groundbrea...More
    "Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change" by Kyra Bobinet offers a groundbreaking exploration into the neuroscience of behavior change. Dr. Bobinet challenges the conventional wisdom surrounding performance-driven tools and introduces readers to the habenula, a little-understood area of the brain that plays a crucial role in behavior and motivation. Through relatable examples and impactful research studies, Bobinet provides readers with the knowledge and tools to unlock their innate motivation and create lasting change in their lives. With its engaging voice and empowering message, "Unstoppable Brain" is a must-read for anyone seeking to break free from old habits and achieve their full potential.
    Helpful? 0 0
    LESLIE OBRIEN
    May 18, 2024
    4.0 out of 5 stars Intriguing
    Having worked with behavioral scientists, I’m familiar with the different approaches to decision-making (VERY broadly speaking) regarding every aspect...More
    Having worked with behavioral scientists, I’m familiar with the different approaches to decision-making (VERY broadly speaking) regarding every aspect of our lives. Broken out into 3 primary parts, Dr. Bobinet breaks down the cycle of what we need to do to create everlasting change (or at the very least, change for now, because we are evolving). While the primary focus, at the start, seemed to be centered around health (and addiction), the same could be applied elsewhere. The concepts of iteration and cognitive flexibility are key to everything from how we treat ourselves and more importantly, our approach to others. While many of the examples given in this book don’t apply to me, it was easy enough to attribute it to my specific needs, as well as see ways that I can incorporate it into how I see and treat others.
    Helpful? 2 0
    V.E.
    May 17, 2024
    5.0 out of 5 stars Inspiring Book
    Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change by Kyra Bobinet is a masterful work, ...More
    Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change by Kyra Bobinet is a masterful work, full of good information. This book illuminates the habenula, a crucial brain region, in an accessible way, enriched with real-world stories. It explains why rigid goal-oriented systems often fail, which made sense to me. The book's insights can potentially transform not only your life but others as well. Unlike the usual self-help books, this book offers a natural approach to behavior change. Combining cutting-edge neuroscience with relatable anecdotes, this book empowers you on the wellness journey. Highly recommended for a book that could ultimately change your life.
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    Alejandro
    May 17, 2024
    5.0 out of 5 stars Fascinating journey inside the brain
    "Unstoppable Brain" immerses us in the world of neuroscience, highlighting the importance of the habenula, a little-known but extremely influential re...More
    "Unstoppable Brain" immerses us in the world of neuroscience, highlighting the importance of the habenula, a little-known but extremely influential region of the brain.
    The main discovery of the book is the exploration of the habenula. This small but powerful brain region acts as a failure detector and motivation switch. When active, the habenula can override even the reward and dopamine systems, which are traditionally considered the primary drivers of behavior. Understanding how the habenula works is crucial to achieving true autonomy and significant changes in our lives.
    Bobinet's writing style is engaging and sincere, combining personal stories with impactful scientific research. This blend of personal narrative and scientific evidence offers a resonant and motivating guide to a full and vibrant life. The author provides information and inspires.
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